Talent and attitude over background and skills.
Individuals and collaboration over processes and roles .
Teamspirit over one (wo)man show.
Flexibility and balance over strict regulations.
Courage and open communication over following hierarchy.
Responding to change over following a plan.
Being independent over externally controlled.
Being socially engaged over being self focused.
Variety in projects and products over doing the same over and over.
Future orientied and curious over conventional and hesitant.
Digital over paper.